Recruitment experts love to make analogies with the advertising world, and rightly so. Basically, the resume works as a commercial ad for your skills, and the best way to prepare for a job interview is to draw inspiration from certain marketing concepts.
One of the most curious parallels is time: both in an advertisement and in the face-to-face phase of a selection process, the first few minutes or seconds are crucial to gaining the attention and sympathy of the viewer.
It is a fact that the first impression is not always the one that stays – since the way the recruiter sees you can improve or worsen over time, but the message you pass immediately can determine the course of the meeting.
Much of this immediate exchange is non-verbal.
How do you sit in the chair?
Where does your gaze focus?
What is your facial expression as you speak?
The candidate’s physical posture can influence (and much) the recruiter’s perceptions about him.
But what makes some professionals captivate right at the beginning of the interview?
The biggest difference from who quickly enchants headhunters is authenticity. “The ‘magic’ happens when the person shows that he is not forcing a character to persuade him to hire him.”
Precious tips of some postures that must be adopted in selective processes
1. Being able to “break the ice”
The interview is a meeting between two strangers who see each other for the first time – which can be quite embarrassing at first. Therefore, it is common that there is an initial chat about amenities such as weather, traffic or any event of the day. A captivating candidate is often adept at this “icebreaker” ritual.
This initial conversation usually reveals the applicant’s cultural repertoire, his general knowledge, and his ability to connect subjects.
“If you can say things that are trivial, but interesting, the interview starts well.”
2. Know how to identify the style of the interlocutor (and imitate him)
Each recruiter has a different personality: some are more serious and formal, while others prefer a more colloquial and relaxed approach. Identifying this style quickly and adapting to it can count many points in your favour.
Those who can shape their speech to the specific formation of the interlocutor can gain some advantage. If the headhunter comes from HR, finance or commercial, this should reflect on your way of dealing with it. The more you calibrate your words to the peculiarities of the other, the greater your chances of conquering it.
3. Take care of the visual
Another point that seems obvious, but is often neglected. “Attention to hygiene and style of clothing has a greater impact than many people imagine.”
The main parameter to choose your clothing is the employer culture that you will present. There is no right or wrong: colours, materials, cuts and styles must conform to the habits and values of the company in question. In doubt, it is better to bet on more sober and classic clothes.
4. Ask interesting questions
The job interview is not just an answer to the headhunter’s questions – it is also an occasion to clarify your doubts about the company and show your interest in it.
Smart questions are always welcome. “It’s a way for you to show that you’ve researched a lot about the business and are curious about it.” But it is to do this in a balanced way: too much information can be tiring or convey artificiality.
5. Be kind to everyone – regardless of hierarchies
The last secret, so obvious, is cordiality. What most people forget is what appears in the details. The really attractive candidates are those who smile sincerely, greet anyone they know and do not treat people differently because of their position in the social hierarchy.
Some headhunters have a habit of talking to the receptionist about how the professional behaved in front of her when she arrived at the building. “If you’re rude to her, it does not make sense to be extremely polite later.”
Do not forget: The job interview is too short. Every minute counts for your success.