In Portugal we usually say “If Mohammed can’t go to the mountain, than the mountain will go to Mohammed”.
But what does this really mean?
When it comes to the job market where the competition is as fierce as ever, this means that you don’t have to spend hour upon hour trying to find the perfect job: You can do things that will have potential employers approaching you instead.
You have to work it though. Kearn how to market yourself in a way that is going to make you stand up from the crowd and became desirable!
But how do you turn yourself into the Cristiano Ronaldo type of candidate?
Here are some tips for you to achieve this goal!
Networking, networking and networking
Start connecting with people on your LinkedIn account. Add previous coworkers, teachers and even that annoying friend that you used to have in college.
Everyone here plays a major role! This because the more networking you do, the better you will be off in the long run.
Also, it’s very important to let everyone in your network know that you are looking for a job: this way someone can refer you if they came across a position that you can fit.
Create your own brand online
Let people who connect with you get to know who you are. You can do this on LinkedIn, but you can also be more original and create your own website.
Make sure that you reserve a space to present yourself. Nothing very long, because you don’t want to lose the attention of the reader.
Alongside, it is essential to give your profile summary some love. Why? Because your summary is the prime real estate for your professional brand. It’s the place where you can tell your story and where you can put your own spin on your work experience.
More importantly, it’s where you can reach recruiters. They are checking you out before responding to you. If you consider your summary as a strategic piece of content, you can improve your effectiveness as a candidate.
Make sure you are authentic and don’t forget to share personal interests. It’s proven that they increase the likeability factor.
A stunning profile picture
Don’t worry, I’m not telling you that you must look like Angelina Jolie to catch the recruiter’s attention! However, it’s definitely important to be very picky when it comes to choose the picture that you are going to display on your professional profile.
Your photo should be credible and show your true self. If someone doesn’t know you, the first impression he/she makes about you is by looking at your picture. Also, it’s well known that recruiters spend a significant amount of their time on your online profile by looking at your picture (trust me on this one). This means that your picture is as important as your past experiences and skills in getting a recruiter’s attention to call you.
Pick the right set of skills
Be specific about the skills you have and that make you good at your job. Your connections can now endorse these skills (proving to a reader that you are trustworthy) and previous employers can also reference them in recommendations that they give on your profile (reinforcing your suitability and deservedness of a role).
I assure you that If you include the skills you have on your personal résumé, then you will not fail to show up in a recruiters search when they are looking for an expert just like you.
Step Up to the Podium
If you like public speaking and have something relevant to share with your peers, whether it’s an advice, experience or case studies, consider developing a presentation or a series of presentations you can pitch to various industry associations, groups and other organizations. Whether they’re webinars or in-person events, your presentations will set you apart as a confident thoughtful leader who has true value to share with others, being them an audience or an employer.
Stay Active and Up to Date
Lastly, once you have a recruiter looking through your profile, you want to make sure they not only like what they see but also can tell that your profile is accurate and updated.
A must do to allay any concerns that your profile hasn’t been touched in years is posting relevant industry articles to your homepage feed, “like” articles that others have posted, and maybe even write and publish your own articles through LinkedIn. Or, if you’d like it broken down further, follow this handy plan for what you should be doing on LinkedIn daily, weekly, and monthly to create an active presence.
In conclusion, the best advice I can give to you when it comes to get on the recruiters’ radar is to not just sit and wait for the perfect opportunity to come to you. Quite the contrary actually, be proactive and let the employers know who you really are!